Who do you trust?

In an interesting piece of research by YouGov of over two thousand internet users it was found that a British user is six times more likely to choose a .uk rather than .com address when looking for information via an Internet search engine.

62% believe a .uk suggests a company is local or more relevant than a .com with 72% saying they would visit a .uk address first while only 5% said they would try a .com site first.

A third (32%) of people believe that it is important for international companies to have local domain names in order to attract local customers.