Who do you trust?

In an interesting piece of research by YouGov of over two thousand internet users it was found that a British user is six times more likely to choose a .uk rather than .com address when looking for information via an Internet search engine.

62% believe a .uk suggests a company is local or more relevant than a .com with 72% saying they would visit a .uk address first while only 5% said they would try a .com site first.

A third (32%) of people believe that it is important for international companies to have local domain names in order to attract local customers.

E-Commerce sales set to quadruple

Currently UK consumers spend more time shopping online than any other EU country. With 13.5 million people spending an average of 4 days shopping online you can see quiet clearly what a big market e-commerce and webbased systems have become. Based on the these figures some predict that online spending could reach over £160 billion by the next decade, which would mean over 40% of british retail spending.

UPS Won't Turn Left

There's an interesting article over at the New York Times which high lights exactly what we're always saying to our customers. That there's always ways to make systems and processes more efficient and quiet often those savings don't come from the most obvious places.

To quote the article "Last year, according to Heather Robinson, a U.P.S. spokeswoman, the software helped the company shave 28.5 million miles off its delivery routes, which has resulted in savings of roughly three million gallons of gas and has reduced CO2 emissions by 31,000 metric tons".

It'll only take a minute

Nearly three-quarters of online shoppers (71 per cent) in the UK will leave a retail website within one to two minutes of not finding the products they are looking for.

The research highlighted that 59 per cent of consumers planned to purchase more products online this Christmas than they did last year, but 31 per cent would not return to a site with poor search capabilities. 59 per cent would only come back if the site had unique items that couldn't be found elsewhere.

The majority of online shoppers (91 per cent) find retail sites through a major search engine, such as Google, Yahoo, MSN or AOL. And, 88 per cent of respondents visit retail websites that they've never heard of simply because those sites rank highly on the major search engines.


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